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Introduction To Search Engine Optimization

SEO (Search Engine Optimization) is the first step to improving the volume and quality of traffic to your website from search engines via "natural" (i.e., "organic") search results for targeted keywords and phrases.  Essentially, SEO tells search engines how relevant you are.  A well-optimized website should spawn several organic listings in the first page of major search engines: Google, Bing, Yahoo.  "InterSpear" optimized websites will put you at the top of these search engines by building a W3C code-compliant website with relevant meta-data and site content that will help grow your brand and online presence.  In addition, our Dallas SEO team will build back links to your website so that you business can reach high search engine presence.
 

First Step To A Successful SEO is Web Design SEO Second Step To A Successful SEO is Getting Noticed Third Step To A Successful SEO is Ethical Link Building
Content Optimization Search Engine Optimization Search Engine Ranking
SEO Competition Analysis
Competition Analysis:
 
We begin by performing a complete "SWOT" (Strengths, Weaknesses, Opportunities, Threats) analysis of your business. This information then tells us how to approach SEO web design initiatives with your site by identifying major competitors, industry trends and overlooked opportunities, specifically keywords or partnerships with similar online businesses and entities. We cultivate these relationships for you at no additional cost.
Search Engine Submission
Search Engine Submission:

InterSpear will submit your site to the major search engines and perform analysis to make sure there are no broken links that might negatively affect your SEO score.
One Way Link Building Service
One Way Links:
 
Let's face it, renting links can cost you an arm and a leg on a monthly basis.  With our techniques, we put your link on content relevant websites and our links are permanent. These links are not purchased and they come from a variety of websites with different PR.  We guarantee the number of links ordered and we don't quit until we get there!
Title and Keyword Tags
Keyword Research:
 
As part of our SEO web design process, our Dallas SEO team will conduct an initial Key Phrase Analysis that tells us which keywords are important to your business and how competitive and relevant they are. This dictates our strategy for capturing these words and phrases.  Our Dallas SEO guys then incorporate these keywords into your Meta Title, Keywords and Description throughout every page.
Directory Submission
Manual Directory Submission:

This is an essential technique especially for those of you needing to position your websites. This service covers your website's submission to 5000 of the major online directories. The result: you get a link back to your website from directories related to your line of business without ever having to make a single submission. Great strategy for those starting out.
SEO Article Writing Service
SEO Article Writing:

Another very effective way of getting your name out there is to publish topical articles or “white papers” to PR and editorial websites on subjects that pertain to your business.   We write original articles then search engine optimize them, publish them online, and grow your site popularity by increasing links and, subsequently, site traffic. Don’t have any articles or white papers? Don’t worry. We do this for you.  After our discovery meeting and performing a SWOT analysis, we usually have enough information to write multiple search engine friendly articles that are eloquent, relevant, and most importantly, effective.
Content Optimization
Content Optimization:
 
Content is King! Meta-Data is important, but only insofar as it relates to the verbiage on your site. Our Dallas SEO team looks at every element of your site content that affects your score in search engines: keyword descriptions, title tags, alt tags, H1 tags, keyword density, etc.. Our Dallas SEO web design team uses proven strategies and they have a track record that speaks for itself. Feel free to browse our portfolio to verify these results for yourself.
Social Bookmarking
MANUAL SOCIAL BOOKMARKING:

This is a new technique that is rarely adopted by any SEO companies. This service adds one way links to your website from popular social bookmark websites such as del.icio.us and digg as well as many others. The result: you get an easy link back to your website (counts as a vote with Google) from relative high ranking websites without having to lift a finger.
SEO Article Submission Service
Article Submissions:

In addition to article writing, our Dallas SEO team also offers article submission services. By leveraging our unique relationships with a number of highly influential PR and editorial websites, Our Dallas SEO gurus can make one article create literally hundreds of links back to your site.
Keyword Density Optimization
Keyword Density:
 
With our proven formula our Dallas SEO gurus will create a balanced SEO web designed website that attracts the search engines.  Google, specifically, can penalize you for having your key phrases one too many times in your website.  Playing your SEO web design safe can help avoid that problem.  But it can also keep you at a rate that is less than competitive.  Our Dallas SEO Web Design team can assist in making this a winning formula to work for you!
SEO Competition Analysis
Competition Analysis:
 
Our Dallas SEO web design gurus begin by performing a complete "SWOT" (Strengths, Weaknesses, Opportunities, Threats) analysis of your business. This information then tells us how to approach SEO initiatives with your site by identifying major competitors, industry trends and overlooked opportunities, specifically keywords or partnerships with similar online businesses and entities. Our Dallas SEO Web Design Gurus cultivate these relationships for you at no additional cost.
ALT Tag Optimization
ALT tag Optimization:
 
ALT Tags are often overlooked by most SEO web design teams. However, it is an essential tool when optimizing your website for the search engines. Without a good balance of keyword usage in your ALT tags, then you are missing out on an SEO web design goldmine. Let our Dallas SEO Web Design team use their formula for best results.
SEO Keyword Research
Keyword Research:
 
Our Dallas SEO web design team will conduct an initial Key Phrase Analysis that tells us which keywords are important to your business and how competitive and relevant they are. This, in turn, dictates our strategy for capturing these words and phrases.  Our Dallas gurus then incorporate these keywords into your Meta Title, Keywords and Description throughout every page.
Complete SEO Article Publishing Service
Article Publishing:

Using our relationships with a large number of highly article directories, The Dallas SEO team can manually publish your SEO articles for a nice high PR link back.
W3C Compliance
W3C Compliance:
 
W3C compliance is becoming increasingly important in getting high-yield, "organic" (i.e. natural) listings in search engines. While you may have a beautiful website, if the code behind your website is riddled with errors, you might not be reaping the full benefits of any SEO web design work you have done to the site. If you already have a website and would like to validate that the HTML markup is W3C compliant, click here to go to the World Wide Web consortium's website and use their free markup validator tool. At InterSpear, we guarantee a W3C code-compliant website.
Complete Visitor Analysis
Complete Analytics:
 
Analytics provides you with up-to-the-minute analysis of your website's visitors.  Each visitor yields a report of time on site, bounce rate, number of pages they have viewed as well as which keywords brought you the most business.  This highly intelligent system assists in tracking your goals and conversion rates. 
Complete SEO Blog Publishing Service
Blog Publishing:

As you probably already know, Google values blog links better and better every day.  The Dallas SEO team also harvests links from blog websites such as blogger, word press as well as many private blogs.  These links are highly valuable.  Our Dallas SEO team has the resources to bring you these invaluable back links.
XML Sitemap
XML Sitemap:
 
A crucial, but often overlooked aspect of SEO web design is Directory Submissions. Simply creating a website does not mean it will get listed, nor does creating a Site Map. Our Dallas SEO Web Design Team will create detailed, tree-structure HTML and XML sitemaps that guarantee clean submission and indexing in major search engines like Google. The net result is, you hit the ground running. From here, our Dallas SEO team is ready to begin Offsite SEO also known as Search Engine Marketing strategies.
Full SEO Reports
Full Reporting:
 
Upon request, Our SEO web design team will provide you with the latest submission reports that proves work completed on your behalf.  We will provide you with a complete report of where and when you website was submitted. 
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Call us at 1.888.699.3233 or 972.999.1333